Instagram is very popular in Brunei for online sellers to showcase their products for sale. It is also very convenient for the sellers as it cuts costs on renting a space and instead have their customers purchase their products by commenting “book” or “booksis”.
The word “sis” is short for “sister” and it is usually used by ladies when they want to book with the intent to purchase the product.
How is shopping on Instagram done in Brunei?
There used to be a time when shopping on the internet was very rare and uncommon, but thanks to the emergence of Facebook and Instagram e-shops, Bruneians have now learned to gain trust in making purchases with the click of a mouse, whether for clothing, electronics or car parts. While this has proven to be convenient, there are also risks involved with online shopping and people should be aware of them.
Risks of online shopping